The Decoder Ring Design Concern have come up with two great alternatives to the traditional gig poster. The first is a pillow advertising a Broken Social Scene gig. According to their website “the poster was printed on pillowcases, with a cute lil’ line suggesting that you cut the pillow in half”, signifying the ‘broken’ social scene which occurs when a couple split up. Very clever indeed.
The second clever idea was in the form of a promotional book cover used to advertise a Decemberists gig. 500 Reader’s Digest compendiums were salvaged, covered with the poster and placed in various bookstores, bars, record shops and cafes.
As well as coming up with innovative ways to advertise gigs, Decoder Ring Concern are also doing a darn good job of the old fashioned paper poster. One of my personal favourites is this Spoon poster.
They have also designed CD packaging for the likes of The Hold Steady, Modest Mouse, Death Cab for Cutie, Ben Kweller and Lucero.
